Why digital marketing is growing?
As we all know that the internet usability is a trending stream. It enriches the use of mobiles phones, laptops and computers to a drastic changeover in the development of digital marketing.
Digital marketing development in India:
India has takeover these trends into a full-grown market and this kind of market has been thrived into generating digital marketing as a prime source of carrying business over internet. In India, digital marketing is growing at the rate of 25-30% per year. And with the statistics to be trusted, India has undergone approximately 1000 million users of the internet. It also has the world’s largest Facebook population. The online portals, social media, high speed digitization,etc. ensure to a growth of digital marketing in a trend par imagination.
Examples of digital marketing
Here are the main strategies of digital marketing used for your business such as
- Search Engine Optimization
- Content marketing
- Search Engine marketing
- Affiliate marketing
- Pay-per-click advertising
- Instant messaging marketing
- Social Media Marketing
How big is the digital marketing industry?
In 2019, The global software market size was predictable at USD 43.8 billion and is being expected to address a CAGR of 17.4% from 2020 to 2027.Digital marketing software enables industries to figure out and strengthen their customer understanding with the support of multiple digital marketing channels.
5 D’s of digital marketing
Digital marketing revolves around these 5 D’s such as digital platforms, devices, media, technology and data. Itassists significant connection between the brand and the target audience and it gives insights in to the market behaviour for better business process execution and formulation.
Digital devices: Ithas a vital focuses on the target audience’s interaction and engagement on websites as well as mobile applications with the combination of connected devices. These devices include smartphones, desktop, tablets, gaming devices and TVs.
Digital platforms: It involves the analysis of the preferred platforms of the target audience. These engagement happen using famous platforms such as Instagram, Google, YouTube, Facebook, Snap chat, Twitter and LinkedIn.
Digital data: It consists of audience profiles and engagement designs with business.
Digital media: It refers to paid, owned as well as earned communication channels used to construct the engagement with the successful market over several ways like messaging, advertising e-mails, social networks and search engine.
Digital technology: It mainly focuses on designing the interactive experiences across a wide range of framework from your websites and mobile apps.
All 5Ds are necessary to profit an unparalleled edge in digital marketing campaigns. From traditional marketing, they have effectively changed the industry with the purpose of entering more efficient to improve awareness of each brand and flourish in a highly competitive, technological era.
How it influences our lives?
Typically, an Indian devotes about 4-5 hours a day by scrolling over social media, emails and browsers. The growing market of gadgets such as smartphones, tablets, laptops etc. has increased the bound of usage and entered the market to reach a wider range of audience and insights. The content impacts the valuable time of people’s lives. Showing the experience and ideas through images, videos, texts, etc. has easily reached the people’s lives. Digital marketing is fully based on influencing the audience for the better reach and increase the brand over the right audience. The empowerment of the digital marketing resides in the amount of time spent by the people in the internet to produce important approach to influence the behaviour of the customer. The right approach transforms the audience into sales.
The Advent of digital marketing agencies and professionals
Digital marketing has become a genre of business. With more number of businesses entering to generate the brand image over net and reach out the audience in a wide range using promoted ads. Websites, marketing campaigns, blogs, SEO strategies etc. have entered deep into the measures that influence the presence of the person over internet. As an outcome, it holds some well-defined experts to create social standard for a brand. Over the last few years, the marketing agencies and professionals with deep understanding in to the field have occurred to fulfil the requirements.
Future Aspects of Digital Marketing in India:
The investment return for business over the digital platforms has beaten than that from real life platforms. Now-a-days companies are shifting towards a more empowered set-up to create the most golden stages that India is evidencing. 80% of the people are interested to buy or purchase online and ecommerce sites like Amazon, Flipkart, Myntra etc. which makes the waves with their impact over the market. And some countries still has 2/3 rd of the population with no access of smart phones or internet.
As the internet access arises high over the large population, India is to evidence a revolution in the form of digitalization that will possibly make India as one of the top market in the world with highest number of internet users. Web stories, online podcasts, sports, entertainment , business, social awareness and career gets more dependent in this platform for making revenue, country’s progress and sharing information, it is becoming a promising industry with rapid growth, increasing influences as well as wide range of actions!.
Growth of Digital Marketing in Other Countries
Each country recorded a 99 % internet penetration rate. In Saudi Arabia and the UAE, digital marketing endures to get increased internet penetration rate in the region. The UAE, Bahrain, Kuwait with Iceland, are jointly ranked on the top of the list with highest percentage of internet users as of January 2020.
In Saudi Arabia, 23 million active social media users. The long term version 2030 serves as the socio economic platform designed to project the kingdom into the ranks of world’s best nations. Within this platform, several giga-projects have been launched to give inspiration and discovery and flourish engagements for the optimistic generation.
The scenario in the UAE has no difference. Here the estimated number of internet users is 9.52 million (99%) while 91% of its population are mobile internet users. With the use of powerful digital tools to attain your marketing objectives is a real-world route to bring in the 21 st century. This retains you bring into line with the digital transformation happening across the region. Augmenting the profits and becoming an expertise are considered a level in the right path in today’s competitive era.
Finally, we have gone through the digital marketing growth and how it influences as well as the improvement that are made in India and other countries. Digital marketing is the only trend to make a good brand, getting high audience and insights as well as good reach out.